Rini is the firm’s founder. A graduate from IIM Calcutta from the 1997 batch, she has in depth experience in business strategy, sales and marketing management. She enjoys reading and yoga.


Starting her career with Unilever, Rini has worked in sales and marketing across categories. Her work experence includes MetLife, Lavazza and Arvind Brands. Her last assignment was Head of Marketing, Titan Eye +.

Rini’s area of expertise is in Business Strategy, Retail Brand Experience, Customer Journey Mapping and Marketing Management.
She has a successful track record in helping brands outcompete their categories in situations ranging from new product launches, brand revitalization, channel development and customer experience redesign.