Our client is a leading Healthtech innovator harnessing the power of cloud connectivity and AI to get heart attack diagnosis to doctors fast enough to improve the chances of patient survival. The solution involves installing a cloud connected-ECG machine in primary and secondary care medical centres such as clinics, polyclinics, nursing homes and hospitals. The information is sent to their centrally located hub where a qualified expert is available round the clock, who interprets it and sends the report through an SMS as well as a message on their mobile app. The management was looking to expand and grow their footprint and require marketing support.
Our brief was to help the company arrive at an insight based brand positioning that would facilitate customer acquisition. In addition, we would also create go to market collateral (brochures, event collateral, pitch documents and a social media calendar).