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Start Up Scale Up Interventions

Marketing Checklist for B2B Start Ups

Research shows good marketing collateral makes it easier for B2B startups to acquire customers. All buyers want information in a concise and aesthetic manner. So the better the quality of marketing material the higher the chances of someone engaging with it. Unfortunately many first time entrepreneurs are technologists first and sales people second. Their focus […]

Can a Business Plan defeat the Fear of the Unknown?

Last week, we were sitting with a client who is immensely successful in the apparel business. The firm wants to launch a new offering in an adjacent space and had engaged us for a retail entry strategy.  At the start of our engagement, we felt the key decision maker was worried.  This puzzled us as […]

3 Ways to Differentiate : Brand Strategy for Start Ups

A year ago, a friend of mine in PR famously said, “Most start- ups chase the first mover advantage and customer acquisition. Very few of them are focused on a differentiated brand offering.”. This statement was not based on any factual data – but quite a few people agreed with her. However things are changing and in today’s world, […]