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Growth Strategy

Content marketing

I was recently asked by a first time entrepreneur whether content marketing can actually help business grow. The short answer is yes. After all, he came to us because he did a google search on ‘Retail Launch Strategy’ and our content was featured as a snippet. But this got me thinking about the role content […]

Pricing Strategy

My firm helps companies launch new offerings in the Indian market.  Recently, while reviewing the launch strategy of new brand, I noticed a phenomena we call the Pricing Paradox. The client’s offering was fundamentally different from the competition – in terms of design, material and effectiveness. But in spite of these positives, the initial trade […]