7 Steps to a Successful Retail Launch

As partners in a firm that specializes in retail launch strategy, we often get calls from entrepreneurs and export houses who want help in launching a new brand in India. Our clients usually have great products, sound financial backing and a good business vision. They come to Centric for sales strategy, marketing support and ‘old-fashioned’ […]

Brand vs. Private label : An FMCG Dilemma

As retail strategy consultants, we advise firms on how to enter the Indian market. Most of our clients either have innovative products or run large manufacturing facilities catering to the wholesale industry . Our firm provides them with brand strategy,  marketing collateral for launch and sale estimates based on interaction with potential retail partners. Plus in […]

Selling to Stand Alone Supermarkets

When I started working as an Area Sales Manager in Unilever centuries ago, we did not have supermarkets. Everyone shopped for groceries in Kirana Stores. These stores are small outfits where the proprietor sits at the cash desk and minions scurry about fetching things from the dark bowels of the store. Growing up in Delhi, […]

The Pricing Paradox : How high is too high?

  Pricing Strategy for Profitable Growth As a retail strategy consultant, I have worked with several firms who are planning to enter the Indian market.  Last week while working on the pricing strategy of new brand, I noticed an interesting phenomena that we call the Pricing Paradox. Our client’s new offering is fundamentally different from […]