About Us

We are a group of experienced professionals who enjoy solving business challenges using our decades of real world experience and contemporary consulting knowledge.

Why Centric

We bring a mix of functional knowledge, real world experience and a positive, action oriented mindset to every engagement.

Functional Expertise
Our Principals offer their professional expertise gained from decades of CXO level experience in MNC and Indian companies
Action Oriented Approach
We believe strategy should bring alive leadership vision but needs to be supported by an granular execution plan
Cross-Sectoral Knowledge
Our consultant bring to the table their knowledge gained from working with established companies and start ups across multiple categories
Willingness to learn
We enjoy learning about emerging sectors and figuring out how to use our capabilities to solve complex business problems

When organizations want to grow faster than their competition or create entirely new categories, they often require expert advice. At Centric Brand Advisors, we help business leaders achieve their objectives by providing sales and marketing solutions based on our real world business experience and contemporary consulting knowledge.

Our firm works with both Start Ups and Established firms. We help them define their brand’s positioning based on customer insight, launch new brands, create impactful sales strategy and design effective communication. We believe in results, not reports.

Rini Dutta
Principal, Brand Strategy and Communication
K. P. Kumarvel
Principal, Sales Strategy and Distribution Management
Monisha Devaiah
Consultant, Brand Research and Communication
Consultant, Retail Strategy and Test Market

Centric in the Media

Centric Principals are frequently invited to contribute guest posts for the media. We also blog extensively about our experiences of growing brands in today’s digital worrld.