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July 2020

Staying relevant in a post Covid

The Covid-19  pandemic has changed the way people perceive the world. It has forced us to stay at home, focus on health, curtail regular activities and review our financial stability. In addition, the pandemic and subsequent lock-down has profoundly impacted the global economy – causing several brands to stumble and fall. During the past few […]

Market Sizing

Centuries ago, while studying at IIM Kolkata, I was introduced to three concepts related to calculating market size that I promptly forgot. TAM (Total Addressable Market), TSM (Total Serviceable Market) and SOM (Share of Addressable Market).  Suddenly, in middle age, while working with Start Ups who want to change the world, TAM and friends have […]