June 2020

Pricing Strategy for Launch

As a sales and marketing consultants, we often work with companies who want to launch new brands in India.  Recently, while working on the pricing strategy of new brand, I noticed an interesting phenomena that we call the Pricing Paradox. The client’s offering is fundamentally different from the competition – in terms of design, material […]

I often meet clients who tell me their marketing efforts are inconsistent. Sometimes it’s in full swing with a plethora of events, social media posts, PR and much more and other times it an afterthought – usually driven by demands of sales people. In my opinion, that’s because any activity without a proper goal oriented […]