November 2018

Marketing Checklist for B2B Start Ups

Research shows good marketing collateral makes it easier for B2B startups to acquire customers. All buyers want information in a concise and aesthetic manner. So the better the quality of marketing material the higher the chances of someone engaging with it. Unfortunately many first time entrepreneurs are technologists first and sales people second. Their focus […]

I was recently asked by a first time entrepreneur in the Health-tech space whether a good content marketing strategy can lead to growth. This got me thinking about the role content marketing plays in today’s digital world. Because like any other marketing tool, it is often misunderstood and ends up being maligned for the wrong […]