Home|Posts tagged “Start Ups”

Start Ups

Marketing Checklist for B2B Start Ups

Research shows good marketing collateral makes it easier for B2B startups to acquire customers. All buyers want information in a concise and aesthetic manner. So the better the quality of marketing material the higher the chances of someone engaging with it. Unfortunately many first time entrepreneurs are technologists first and sales people second. Their focus […]

3 Ways to Differentiate : Brand Strategy for Start Ups

A year ago, a friend of mine in PR famously said, “Most start- ups chase the first mover advantage and customer acquisition. Very few of them are focused on a differentiated brand offering.”. This statement was not based on any factual data – but quite a few people agreed with her. However things are changing and in today’s world, […]

Digital Marketing Strategy for B2B Firms

As a marketing consultant, specializing in positioning and communication across categories, I have seen the growth of digital marketing pretty close up. Most of the time, digital success stories are narrated by agile ‘consumer facing’ start ups or larger firms who have their act (and budgets) together. Interestingly the use of digital marketing in small and […]