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At Centric, we constantly partner with the best creative minds to deliver a well-defined and crafted marketing output.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

Retail Entry Strategy : FMCG ( Food)

Engagement Overview : We were requested to provide a retail entry strategy by a leading producer of a commodity product (staple food) – currently servicing the wholesale market. The promoter wished to launch a branded version of the food product and needed support in devising a retail entry strategy. Centric was engaged to help devise a […]

Retail Expansion Strategy – MNC Building Solutions

A Global MNC, offering premium products with a strong presence in Institutional sales wanted to define their retail expansion strategy.  Their industry is characterized by a large number of players, aggressive pricing and strong trade margins. Our client’s main objective was to understand how the retail trade viewed their offering and position their products for maximum […]

Brand Positioning – Media Tech Services Start Up

Centric was engaged by a tech enabled media service provider for insight-based brand strategy. The start up was established by a group of technical experts who had a firm understanding of the category and an overview of customer requirements. However, in-spite of a differentiated offering, the firm was not able to grow as fast as desired […]

Brand Positioning – IT Services Start Up

Our client is a tech start up in an exciting new space. The firm was launching a product that would help it gain traction in India and the US in a limited period of time. Their requirement was a sharply defined Brand Positioning, well defined customer Pen Pictures and a targeted communication strategy. Engagement Overview : […]

New Brand Launch – Fin Tech Start Up

Our client is a Fin Tech Start Up – focused on providing new age financial advice and related services to young consumers. The leadership team is passionate about creating a mobile application that resonates with their target consumer, helps them improve their standard of living and has high engagement levels. Centric was engaged to help […]