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Retail Entry Strategy : FMCG ( Food)

Engagement Overview : We were requested to provide a retail entry strategy by a leading producer of a commodity product (staple food) – currently servicing the wholesale market. The promoter wished to launch a branded version of the food product and needed support in devising a retail entry strategy. Centric was engaged to help devise a […]

Retail Expansion Strategy – MNC Building Solutions

A Global MNC, offering premium products with a strong presence in Institutional sales wanted to define their retail expansion strategy.  Their industry is characterized by a large number of players, aggressive pricing and strong trade margins. Our client’s main objective was to understand how the retail trade viewed their offering and position their products for maximum […]

Brand Positioning – Media Tech Services Start Up

Centric was engaged by a tech enabled media service provider for insight-based brand strategy. The start up was established by a group of technical experts who had a firm understanding of the category and an overview of customer requirements. However, in-spite of a differentiated offering, the firm was not able to grow as fast as desired […]

Brand Positioning – IT Services Start Up

Our client is a tech start up in an exciting new space. The firm was launching a product that would help it gain traction in India and the US in a limited period of time. Their requirement was a sharply defined Brand Positioning, well defined customer Pen Pictures and a targeted communication strategy. Engagement Overview : […]

New Brand Launch – Fin Tech Start Up

Our client is a Fin Tech Start Up – focused on providing new age financial advice and related services to young consumers. The leadership team is passionate about creating a mobile application that resonates with their target consumer, helps them improve their standard of living and has high engagement levels. Centric was engaged to help […]

Rebranding and Communication : Global Services Company

Our client is an Indian MNC offering a wide range of services in India, Asia and the United States. The company has grown rapidly over the past decade and desired a re-branding strategy for their Master Brand based on corporate vision, current