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Marketing Checklist for B2B Start Ups

Research shows good marketing collateral makes it easier for B2B startups to acquire customers. All buyers want information in a concise and aesthetic manner. So the better the quality of marketing material the higher the chances of someone engaging with it. Unfortunately many first time entrepreneurs are technologists first and sales people second. Their focus […]

Cleaner to Housekeeping Staff : Branding & Dignity

  Branding and Dignity of Labour Meaningful work has long been one for the most important ways to feel good about oneself. For many of us, self esteem and job value are interlinked in a fundamental manner. This is why, while sitting at our office food court, I was pleasantly surprised by the housekeeping staff. Well […]