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B2B Brand Positioning

Brand Strategy for Competitive Advantage

As branding consultants, we have come across several brands offering great value but unable to grow as fast as desired.  A quick review indicates these brands often belong to committed leaders with a clear product vision and a supportive team. However, in-spite of their best intentions,  the team is not able to make significant inroads […]

3 Ways to Differentiate : Brand Strategy for Start Ups

A year ago, a friend of mine in PR famously said, “Most start- ups chase the first mover advantage and customer acquisition. Very few of them are focused on a differentiated brand offering.”. This statement was not based on any factual data – but quite a few people agreed with her. However things are changing and in today’s world, […]

Digital Marketing Strategy for B2B Firms

As a marketing consultant, specializing in positioning and communication across categories, I have seen the growth of digital marketing pretty close up. Most of the time, digital success stories are narrated by agile ‘consumer facing’ start ups or larger firms who have their act (and budgets) together. Interestingly the use of digital marketing in small and […]