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January 2018

Outsourced Sales Support : Plug & Play to Scale Up

An experienced and properly trained salesperson increases the chance of product placement by close to 50%.  Start Ups looking for growth require access to the right sales resources in a cost effective manner. At Centric, we provide an out-sourced sales service that helps firms scale-up quickly in a highly competitive world. Our offering includes pragmatic, […]

Selling to Stand Alone Supermarkets

When I started working as an Area Sales Manager in Unilever centuries ago, we did not have supermarkets. Everyone shopped for groceries in Kirana Stores. These stores are small outfits where the proprietor sits at the cash desk and minions scurry about fetching things from the dark bowels of the store. Growing up in Delhi, […]