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February 2017

Cleaner to Housekeeping Staff : Branding & Dignity

  Branding and Dignity of Labour Meaningful work has long been one for the most important ways to feel good about oneself. For many of us, self esteem and job value are interlinked in a fundamental manner. This is why, while sitting at our office food court, I was pleasantly surprised by the housekeeping staff. Well […]

The Pricing Paradox : How high is too high?

  Pricing Strategy for Profitable Growth As a retail strategy consultant, I have worked with several firms who are planning to enter the Indian market.  Last week while working on the pricing strategy of new brand, I noticed an interesting phenomena that we call the Pricing Paradox. Our client’s new offering is fundamentally different from […]