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August 2016

Digital Marketing Strategy for B2B Firms

As a marketing consultant, specializing in positioning and communication across categories, I have seen the growth of digital marketing pretty close up. Most of the time, digital success stories are narrated by agile ‘consumer facing’ start ups or larger firms who have their act (and budgets) together. Interestingly the use of digital marketing in small and […]

Quick Tips for a Good Agency Brief

Picture the tableau. A creative person gets ready to present a brand launch campaign. The agency has worked late into the night, drunk tonnes of coffee and bonded over client idiosyncrasies. This is their defining moment. They believe their creative offering will meet brand objectives and present the campaign with heart and soul. When the […]